Digital Account Manager
Johannesburg
Digital Account Manager
We seek a results-oriented Digital Account Manager to join our dynamic marketing team. In this pivotal role, you'll become a trusted advisor, crafting and executing data-driven digital strategies that elevate our client's online presence and propel their business goals.
As a passionate client visionary, you'll translate needs into actionable digital roadmaps, becoming a strategic mastermind who understands the designs and execution of multi-channel campaigns across diverse platforms. Embracing data as your guiding light, you'll analyze performance, discuss optimization strategies for continuous improvement, and build strong, collaborative relationships with clients, fostering trust and open communication. A true trendsetter, you'll constantly seek innovative approaches and industry trends, staying ahead of the digital curve to ensure our clients' success.
Role Description:
We seek a results-oriented Digital Account Manager to join our dynamic marketing team. In this pivotal role, you'll become a trusted advisor, crafting and executing data-driven digital strategies that elevate our client's online presence and propel their business goals.
As a passionate client visionary, you'll translate needs into actionable digital roadmaps, becoming a strategic mastermind who understands the designs and execution of multi-channel campaigns across diverse platforms. Embracing data as your guiding light, you'll analyze performance, discuss optimization strategies for continuous improvement, and build strong, collaborative relationships with clients, fostering trust and open communication. A true trendsetter, you'll constantly seek innovative approaches and industry trends, staying ahead of the digital curve to ensure our clients' success.
Skills, Competence, and Experience:
- A bachelor's degree in marketing, communication, or a related field (a digital marketing certification is a plus!).
- Minimum 5 years of experience as a Senior Digital Account Manager or similar role.
- Comprehensive understanding of digital best practices, marketing strategies, and social media management.
- Proficiency in social media and digital platforms (e.g., Facebook, Instagram, LinkedIn, email marketing etc).
- Mastery of digital marketing tools.
- Exceptional communication and interpersonal skills, fostering positive client relationships.
- Ability to thrive in a fast-paced environment, embracing pressure and managing time effectively.
Management Level:
Senior
Day to day responsibilities:
- Determining client needs by conducting in-person or electronic meetings to outline their digital goals.
- Understanding and collaborating in the development and implementation of comprehensive digital strategy for assigned clients.
- Overseeing the client's online presence and identifying areas of improvement.
- Presenting effective social media strategies and training to clients when needed.
- Analyzing the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click etc.
- Creating and maintaining positive, long-term relationships with clients to build trust.
- Writing reports on performance on a monthly or weekly basis.
- Acting as a point of contact for clients to address any digital management queries or concerns.
- Keeping abreast with the digital industry.
Client:
Nerdware
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Senior Digital Copywriter
Johannesburg
Senior Digital Copywriter
We seek a Senior Copywriter to orchestrate impactful marketing content across various channels. You'll spearhead original copy and slogans for campaigns, refine junior writers' work, and ensure a consistent brand voice online. We encourage you to apply if you excel at weaving informative and engaging narratives, possess web content experience, and have an outstanding portfolio (of published pieces) showcasing your skill.
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Role Description:
We seek a Senior Copywriter to orchestrate impactful marketing content across various channels. You'll spearhead original copy and slogans for campaigns, refine junior writers' work, and ensure a consistent brand voice online. We encourage you to apply if you excel at weaving informative and engaging narratives, possess web content experience, and have an outstanding portfolio (of published pieces) showcasing your skill.
Skills, Competence, and Experience:
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- Minimum of 5 years of experience in copywriting, preferably in an agency or marketing environment.
- Proven portfolio of successful copywriting campaigns and projects across various industries.
- Familiarity with industry-specific style guides and best practices.
- Knowledge of digital marketing strategies and trends.
- Experience with social media platforms, SEO, and content management systems.
- Strong understanding of consumer behavior and market trends.
- Ability to adapt to changing priorities and deliver results in a fast-paced, dynamic environment.
- Exceptional written and verbal communication skills, with an eye for detail and grammar.
- Exceptional storytelling abilities, with a flair for crafting engaging narratives.
- Solid understanding of brand identity, target audience, and effective messaging.
- Familiarity with technology terminology and the ability to communicate complex ideas simply and persuasively.
- Strong research and analytical skills to support data-driven content strategies.
- Proficiency in grammar, punctuation, and style guidelines.
- Ability to adapt to different brand voices and writing styles.
- Self-motivated with a strong work ethic and a passion for innovation and creativity.
- Ability to work well in a team and independently, with excellent time management skills.
- Deadline-driven with a can-do attitude.
- Proactive and adaptable mindset, thriving in a fast-paced environment.
Management Level:
Senior
Day to day responsibilities:
- Create compelling and imaginative copy for various marketing materials, including advertisements, websites, social media posts, email campaigns, video scripts, product descriptions, and blog articles. Media release copywriting is a requirement.
- Work closely with the marketing team to comprehend project requirements, target audience, and brand guidelines to produce impactful and relevant content.
- Conduct comprehensive research on industry trends, products, services, target audiences, and competitors to stay current and ensure that the copy is accurate and competitive.
- Write persuasive and engaging copy that effectively conveys key messages and promotes brand awareness, customer engagement, and conversions.
- Review and refine copy to ensure accuracy, clarity, consistency, and brand voice and guidelines adherence.
- Collaborate with designers, content creators, and other stakeholders to produce cohesive and visually appealing content that aligns with the overall marketing strategy.
- Keep up-to-date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas.
- Manage multiple projects concurrently while meeting deadlines and ensuring high-quality deliverables.
- Mentor junior copywriters by providing constructive feedback and helping them develop their skills.
Client:
Nerdware
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