Mid Level Copywriter
Johannesburg
Mid Level Copywriter
As a Conceptual Copywriter, you will play a pivotal role in crafting compelling and creative content that aligns with the vision and objectives of our clients and our businesses. Your ability to ideate and communicate brand messages effectively will be essential in both the martech and PR realms.
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Role Description:
As a Conceptual Copywriter, you will play a pivotal role in crafting compelling and creative content that aligns with the vision and objectives of our clients and our businesses. Your ability to ideate and communicate brand messages effectively will be essential in both the martech and PR realms.
Experience:
- Exceptional written and verbal communication skills, with an eye for detail and grammar.
- Exceptional storytelling abilities, with a flair for crafting engaging narratives.
- Solid understanding of brand identity, target audience, and effective messaging.
- Familiarity with technology terminology and the ability to communicate complex ideas simply and persuasively.
- Strong research and analytical skills to support data-driven content strategies.
- Proficiency in grammar, punctuation, and style guidelines.
- Ability to adapt to different brand voices and writing styles.
- Self-motivated with a strong work ethic and a passion for innovation and creativity.
- Ability to work well in a team and independently, with excellent time management skills.
- Deadline driven with a can-do attitude.
- Proactive and adaptable mindset, thriving in a fast-paced environment.
- Proficiency in Microsoft Office (Word, Outlook, Excel, & PowerPoint).
- Bachelor's degree in English, Journalism, Communications, or a related field.
- Proven experience as a copywriter or creative writer, preferably in the technology or PR sectors.
- A portfolio showcasing strong conceptual copy-writing skills across various platforms and media.
Management Level:
Mid Level Copywriter
Day to day responsibilities:
- Content Creation: Develop innovative and engaging copy for a wide range of mediums, including websites, mobile apps, marketing campaigns, social media, media releases, and more.
- Brand Messaging: Collaborate with the PR and Marketing teams to conceptualise and articulate brand stories that resonate with target audiences.
- Tech Communication: Translate complex technical information into clear and accessible language for diverse audiences, making technology concepts relatable and engaging.
- Creative Campaigns: Contribute to brainstorming sessions to generate fresh ideas and participate in developing creative campaigns that drive brand awareness and engagement.
- Consistent Tone and Voice: Maintain consistency in tone and brand voice across all communication materials, ensuring messaging remains on-brand and impactful.
- Research and Insights: Conduct research to understand target audiences, market trends, and industry best practices, using insights to enhance copy-writing strategies.
- Collaboration: Work closely with the design team to integrate copy and visuals seamlessly, creating cohesive and visually appealing content.
- Deadline Adherence: Manage multiple projects simultaneously, meet deadlines, and communicate effectively with project stakeholders.
Client:
Nerdw
SEO Specialist
Johannesburg
SEO Specialist
We are seeking a talented and experienced SEO Specialist to join our team and drive our online
visibility and organic traffic growth.
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visibility and organic traffic growth.
Role Description:
We are seeking a talented and experienced SEO Specialist to join our team and drive our online
visibility and organic traffic growth. The SEO Specialist will be responsible for developing and
implementing effective SEO strategies, optimizing website content, and monitoring search
engine rankings to enhance our online presence. This role is crucial in ensuring our digital
marketing efforts align with our client’s business goals.
visibility and organic traffic growth. The SEO Specialist will be responsible for developing and
implementing effective SEO strategies, optimizing website content, and monitoring search
engine rankings to enhance our online presence. This role is crucial in ensuring our digital
marketing efforts align with our client’s business goals.
Experience:
- Bachelor's degree in marketing, communications, or a related field.
- Proven minimum 5 years experience as an SEO Specialist with a strong portfolio of successful SEO projects.
- In-depth knowledge of SEO tools and techniques.
- Familiarity with Google Analytics, Google Search Console, and other SEO software.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in HTML, CSS, and website structure.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Ability to work both independently and in a team.
- Continuous learning and adaptation to evolving SEO trends.
- Industry certifications such as Google Analytics or Google Ads certifications are a plus.
Management Level:
SEO Specialist
Day to day responsibilities:
1. Keyword Research:
- Conduct comprehensive keyword research to identify high-value, relevant
keywords for our target audience.
- Analyze keyword trends and competition to inform content strategies.
2. On-Page SEO: - Optimize website content and structure for search engines.
- Implement on-page SEO best practices, including meta tags, headings, internal linking, and schema markup.
- Ensure website content is engaging, informative, and SEO-friendly.
3. Off-Page SEO: - Develop and execute off-page SEO strategies to build high-quality backlinks.
- Monitor and manage link-building campaigns.
- Collaborate with content creators to promote linkable content.
4. Technical SEO: - Audit websites for technical SEO issues and recommend solutions.
- Optimize website speed, mobile-friendliness, and user experience.
- Implement structured data markup to enhance search engine results.
5. SEO Analysis and Reporting: - Monitor website traffic and rankings using SEO tools like Google Analytics, Google Search Console, and SEO software.
- Create and deliver regular SEO performance reports.
- Analyze data to identify opportunities for improvement and make data-driven decisions.
6. SEO Strategy Development: - Develop and implement effective SEO strategies that align with business goals.
- Stay up-to-date with industry trends and algorithm changes to adapt strategies accordingly.
7. Content Optimization: - Collaborate with content creators to optimize existing content for SEO.
- Provide SEO recommendations for new content creation.
- Ensure content is high-quality and user-friendly.
8. Local SEO: - Optimize online presence for local search, including Google My Business listings.
- Implement local SEO strategies to boost visibility in local markets.
9. Competitor Analysis: - Conduct competitive analysis to identify opportunities and threats in the digital landscape.
- Stay informed about competitor SEO tactics.
Client:
Nerdw
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